+52 % conversion after the redesign
Fishing tackle online store
- Client
- Rybalka i Tochka
- Industry
- Retail
- Year
- 2020
- Type
- Website
- Duration
- 4 months
- Team
- 4 people
The problem
The store ran on an ageing off-the-shelf theme. The mobile version was awkward, search missed half the catalogue, and the cart was not remembered between sessions. People arrived, added a product and left.
What we built
Redesigned for mobile
60 % of buyers arrived on a phone. We built everything for thumbs: large targets, usable filters, fast search.
Search with suggestions
Search by name, part number or brand, with similar products shown when a query returns nothing.
Persistent cart
The cart is kept for 60 days. Come back a week later and everything is still there.
Result
- +52 %
- conversion to order
- −38 %
- bounces from search
- +22 %
- average order value
